Green Bay, WI Housing Market Update (Feb. 28, 2026): Prices Up, Homes Taking Longer to Sell
Green Bay, WI – February 28, 2026 – Redfin and Zillow indicators point to continued price gains while listings are taking longer to move; shorelands ordinance changes remain a k…
Top takeaways
- Redfin’s January read shows a median sale price around $265K (about +6% year over year), with homes averaging roughly 54 days on market.
- Zillow reports a typical home value of about $326K (+5.8% over 1 year) and shows 855 homes listed for sale at month-end.
- Brown County is signaling draft Shorelands Ordinance (Chapter 22) updates headed for approval consideration in March 2026, a potential swing factor for near-water properties and certain vacant lots.
Market snapshot
Pricing momentum remains positive based on the most recent public indicators cited above, but the longer marketing time suggests a more deliberate pace on some listings. When homes sit longer, buyers often have more time to compare options, dig into disclosures, and ask questions about condition, timelines, and concessions. Sellers, meanwhile, may find that initial pricing accuracy and presentation matter more when shoppers have alternatives and the decision window stretches out.
In practical terms, longer days on market can change the feel of negotiations even when prices are still trending higher. A listing that doesn’t attract early traction can prompt more feedback loops—showings, requests for repairs, or discussions around credits—before the deal comes together.
Development & policy watch
Brown County’s shorelands discussion is the main policy item flagged in the source materials. If the draft updates advance, expect extra scrutiny on setbacks, wetlands/floodplain constraints, and permit timing for some parcels—especially additions and new builds near regulated areas. For buyers looking at waterfront-adjacent homes or lots, it may be worth clarifying what regulations apply and what changes (if any) are being considered before planning future projects.
What to do next
Sellers: Consider lining up pre-listing fixes and pricing to recent comparable sales so the home doesn’t drift on the market.
Buyers: When days-on-market run long, it can be reasonable to ask about seller credits or rate buydowns, while still focusing on overall fit and inspection outcomes.
Question: What are neighbors seeing right now—more price cuts, more multiple offers, or something in between?
Data notes: figures summarized from Redfin, Zillow, and Brown County Planning & Land Services materials.