Fitchburg Housing Update: Prices Ease, Multifamily Site Hits Market
Fitchburg, WI – March 13, 2026 – Home prices softened early this year as a shovel-ready 20-unit site lists for $1.5M and zoning updates move ahead.
Top takeaways
- Median sale price was $427K in January, down 12.8% year over year.
- Shovel-ready 20-unit condo site listed at $1.5M on Rimrock Road.
- City advancing 2026 comprehensive plan and zoning code rewrite.
Market snapshot
Fitchburg’s housing market cooled to start 2026. According to Redfin, the median sale price was $427K in January, a 12.8% decline from the same month a year earlier. The shift suggests buyers are encountering more negotiating room compared with early 2025, particularly as listings spend more time attracting offers.
Even with softer year-over-year pricing, demand has not disappeared. Well-located homes—especially those near parks, schools, and established neighborhoods—continue to draw attention. The adjustment appears more reflective of pricing recalibration than a standstill in activity.
Development watch
A notable opportunity this month is 2735 Rimrock Road, a 2.28-acre site marketed at $1.5M. The property carries prior PDD/SIP zoning approval for a 20-unit multifamily condominium project. Marketing materials indicate engineering work and utility permits have been completed, positioning the project for near-term construction if a buyer moves forward.
The approved concept includes larger two- and three-bedroom condominium units with attached garages, aligning with demand for low-maintenance living options that still offer generous layouts. With approvals in place, the site stands out as a shovel-ready multifamily prospect.
Planning and policy
City planning efforts remain active. Fitchburg is advancing its 2026 Comprehensive Plan update alongside a zoning code rewrite. SmartCode provisions continue to guide how projects are arranged and reviewed, shaping building form, layout, and compatibility with surrounding uses.
Planning materials outline ongoing work to implement long-term growth goals while supporting housing supply. The combined plan update and zoning rewrite signal continued attention to how future residential and mixed-use projects integrate into the community.
What’s for sale
- Single-family homes across established neighborhoods.
- Newer construction options on the west and south sides.
- Approved multifamily development land, including the Rimrock Road site.
As spring activity unfolds, pricing trends and development progress will help define the next phase of the local market.