River Falls Housing Update: Prices Ease, Rents Climb Into Spring
River Falls, WI – March 8, 2026 – Home prices show mixed signals, sales slowed in January, and rents edged higher as spring listings begin to build.
The River Falls housing market is entering spring with mixed signals: recent sales cooled year over year, while overall home values remain steady to slightly higher.
Top takeaways
- January median sale price: $380K, down 12.5% year over year.
- Typical home value: about $395K, up 2.0% from a year ago.
- Homes averaged 58 days on market in January.
- Average apartment rent: $1,316, up 4.6% year over year.
Market snapshot
Redfin reports a $380,000 median sale price in January 2026, with five homes sold during the month. Properties averaged 58 days on market, notably faster than the same time last year. Despite the recent dip in closed-sale prices, Zillow’s Home Value Index places the typical home value near $395,000, reflecting modest annual appreciation.
Inventory appears to be building gradually. Zillow shows 53 homes for sale at the end of January, along with 12 new listings during the month. Realtor.com characterizes the market as balanced late last year, suggesting supply and demand are closer to even than in the tight conditions of prior seasons.
What’s for sale
Current listings range from student-rental style properties near campus priced in the mid-$200Ks to mid-$300Ks, to new-construction single-family homes around the mid-$400Ks. Some investment-oriented homes advertise existing lease income through spring 2026, while newer builds highlight main-level living and open-concept layouts.
Rental trends
Renters are seeing steady increases. The average apartment rent is $1,316, up 4.64% from a year ago. One-bedroom units average $1,189, while three-bedroom units average $1,695, reflecting continued demand for larger spaces.
As spring activity ramps up, buyers may find more options than earlier in the winter, while sellers are still benefiting from relatively firm values. What are you seeing locally — more listings, quicker sales, or buyers taking their time?
Sources